← widiginanjar.com scope of work

Everything This Covers

A prospective client asked recently what the scope of work actually includes. Here's the honest, complete answer, written the same way as everything else on this site: specific, not a generic services list.

Getting Found

Item	What it includes	Result
Technical SEO audits	Fixing what's blocking indexing or ranking: canonical tags, crawl errors, duplicate metadata, slow load times.	Pages that were invisible to Google start showing up in search.
Keyword research	Finding the words people actually type, not the words an organisation uses internally.	Content built around real searches, not guesses.
On-page optimisation	Title tags, meta descriptions, heading structure, internal linking, URL structure.	A page that's easy for people and search engines to read at a glance.
Competitor research	Checking what's already ranking, and where the real gap is.	A short, specific list of openings, not a vague idea to "do more content."

Building Authority

This is the part that takes longer and can't be bought outright.

Item	What it includes	Result
Backlink and partnership outreach	Direct relationship-based outreach, plus coordinating an external agency for paid placements when that's the right tool, reviewing proposals and tracking what's live.	Other real sites linking back to yours, earned or placed through a vetted agency.
Community-based growth	Organic presence on Reddit, niche forums, and industry communities, through real participation.	People discovering a product through real conversation, not an ad.
Affiliate program management	Partner review, tier analysis, payout monitoring, fraud and anomaly flagging.	A partner program that works, instead of leaking money to fraud unnoticed.
Influencer deliverable operations	Tracking, coordination, and timeline management for influencer partnerships.	Partnerships that actually deliver, not stall after the contract's signed.

Staying Visible to AI

Item	What it includes	Result
AI-search readiness	Structuring content so tools like ChatGPT and Perplexity can find and describe an organisation accurately.	When someone asks an AI tool about your topic, you're one of the things it mentions, correctly.

Content

Item	What it includes	Result
Content strategy and production	Writing or restructuring content so it can actually be found, in an organisation's own voice.	Content that ranks and gets read, not just gets published.
Plain-language jargon pass	Reading a site's copy the way a first-time visitor would, flagging sector jargon (carbon offset, canonical tag, whatever the industry's own shorthand is) that gets used without ever being defined.	Content that matches the words people actually search, not the words the organisation assumes everyone already knows.

Measuring It

Item	What it includes	Result
Analytics setup and reporting	GA4, Google Search Console, Google Business Profile, and Google Tag Manager, plus internal traffic filtering and dashboards built around a real question.	A straight answer to "is this working," not a dashboard nobody checks.

For Mission-Driven Organisations Specifically

Item	What it includes	Result
Donor and campaign engagement	Turning a fundraising ask into something a supporter actually wants to share. The same idea as getting an issue out of a small circle, just through people's networks instead of search.	An ask that spreads through sharing, not just direct outreach.

Bali, Indonesia · rajnanig22@gmail.com · linkedin.com/in/widiginanjar