Short, specific write-ups drawn from real audits, not generic listicles.
A social post about forest fires led to a disagreement over one closing line. Sorting out why took longer than writing the post did.
I worked in sustainability for years and still didn't understand carbon offset until last year. Most people don't either.
Search finds people who know what to look for. It cannot find the people who don't. A nonprofit fundraiser built as a map shows the other route in, and why donor and campaign engagement belongs next to SEO, not apart from it.
A business site can have several different visitors and still point them all at one outcome. A nonprofit site can't. Two real homepages show what happens when the site is only built for one of them.
At an NGO I used to work for, even people at other NGOs couldn't say what we actually did. It's called the curse of knowledge, and it explains most nonprofit jargon problems.
A curiosity-driven check across NGOs and companies of every size found the same pattern almost everywhere, and one outlier that didn't fit any theory I had.
A well-designed PDF impact report can still be nearly invisible to search engines and AI. Here's why, and what a simple structure change fixes.
A practical checklist for the person wearing five hats at a small NGO, written for someone with no SEO background and limited time.
A grantmaker's due diligence usually starts with your website, not your impact report. What one canonical tag error cost a real membership network in visibility.
Two searches, minutes apart. One found my site accurately. The other pulled from LinkedIn and mixed me up with someone else entirely.
A pattern from reviewing AI model responses for accuracy, and what it means for writing content AI systems can quote correctly.
A live test of AI-citability using the easiest keyword there is, my own name. Ranking well on Google turned out to be a different problem than being cited by AI.
A page ranking #1 was still getting a below-average click rate. The reason was sitting in plain sight, in small grey text most people scroll straight past.
AI can spot a missing meta description in seconds. It can't tell you which broken thing is actually urgent versus which one just looks urgent.
Three things one small audit turned up, the kind that actually change what you do next, not just interesting trivia.
I built a portfolio to sell SEO audits. Its own title tag was generic platform branding the whole time. Here's what that taught me about checking your own site first.
A friend asked why I didn't buy a keyword-matching domain instead. The answer says something about how AI search is changing what actually gets rewarded.