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Notes on SEO & Growth

Short, specific write-ups drawn from real audits, not generic listicles.

practice notes

Instagram Scores 100 on Authority. The Cafe Down the Street Scores 9.

Three things one small audit turned up, the kind that actually change what you do next, not just interesting trivia.

July 17, 2026 · 3 min read

ai search

I Rank #2 on Google for My Own Name. AI Still Doesn't Know I Exist.

A live test of AI-citability using the easiest keyword there is, my own name. Ranking well on Google turned out to be a different problem than being cited by AI.

July 16, 2026 · 4 min read

practice notes

Why My Portfolio's Domain Is My Name, Not "Bali SEO"

A friend asked why I didn't buy a keyword-matching domain instead. The answer says something about how AI search is changing what actually gets rewarded.

July 16, 2026 · 3 min read

mission-driven

Grantmakers Check Your Website Before They Check Your Impact

A grantmaker's due diligence usually starts with your website, not your impact report. What one canonical tag error cost a real membership network in visibility.

July 15, 2026 · 4 min read